The Real Reason Restaurants Fail
November 20th, 2009 // 3:03 am @ Jeffrey Summers // No Comments
It is not undercapitalization and it’s not the economy. It is “sameness”!
Buildings built the same. Menus taste the same. Employees act the same. Managers manage the same. Restaurants marketed the same. Same programs. Same coupons. Same ads. Same processes. Same procedures. Same interior decor. Same! Same! Same!
What’s the USP in being a commodity?!!
Want to answer a truly unique question from a truly different perspective? What is unique about your restrooms?
Also, how much “white space” (an area which lacks any effort to deliver your story! ie…blank walls, the usual “enjoy” and “how is everything here” comments, no effort inside your menu copy, etc…) is there on your walls? Dining room, kitchen and bathrooms? Menu? Conversations you and your staff have with guests? Marketing pieces? etc…
86 the sameness! Add uniqueness before you endure the same fate too.
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Category : New Business Openings (NBO) & Top-of-the-House
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