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Jeffrey & Gary Talk About The Bootcamp on H101

March 10th, 2010 // 11:20 am @ Jeffrey Summers // No Comments

Click here to listen H101_SMMBC2010

Category : RestaurantWorx Events

Have Match – Will Travel

March 7th, 2010 // 2:09 pm @ Jeffrey Summers // No Comments

Have Match – Will Travel

I’ve been speaking to industry groups and businesses for as long as I care to remember. The goal is always the same – light a fire for building better value.  So given that both speaking budgets and valuable content are shrinking, (have shrunk, will continue to shrink…) I have decided to stop speaking for a [...]

Category : Articles

The Social Media Marketing Bootcamp

March 5th, 2010 // 2:46 pm @ Jeffrey Summers // 2 Comments

The Social Media Marketing Bootcamp

Join us in St. Louis April 26-27 for our first Bootcamp of 2010 – Social Media Marketing.
Connecting & Engaging With Guests in New Ways

We believe that social media represents one of the most significant recalibrations of guests behavior in history, resulting in fundamental shifts in the way our businesses communicate and [...]

Category : Featured work & Restaurant Marketing & RestaurantWorx Events & Social Media

What’s A Guest Worth?

January 29th, 2010 // 2:18 pm @ Jeffrey Summers // One Comment

What’s A Guest Worth?

Let’s talk for a second about the value of a happy guest and to outline our discussion I have created the matrix below that shows the effects of positive word-of-mouth as well as how strong your marketing ROI can be when you “get it right”.
What the discussion boils down to is both the value of [...]

Category : Featured work & Guest Experience & Restaurant Marketing

Restaurant Industry Outlook Brightens in 2010 as Sales, Economy Are Expected to Improve

January 22nd, 2010 // 5:59 am @ Jeffrey Summers // One Comment

Restaurant Industry Outlook Brightens in 2010 as Sales, Economy Are Expected to Improve

National Restaurant Association 2010 Restaurant Industry Forecast reveals economic, workforce, consumer and menu trends
(Washington, D.C.) With the economic downturn easing, the restaurant industry is expected to show gradual improvement in 2010, according to the National Restaurant Association’s 2010 Restaurant Industry Forecast released today. Industry sales are projected to reach $580 billion this year, a 2.5 percent [...]

Category : Industry News

Hospitality101 01-19-2010

January 20th, 2010 // 7:26 am @ Jeffrey Summers // No Comments

Hospitality101 01-19-2010

Great discussions about the difference between chain and independent thinking and the opportunities indies have to be aggressive in earning an increasing share of their market. Listen here for free.

Category : The Hospitality101 Radio SHow

Hospitality101 01-12-2010

January 13th, 2010 // 3:35 am @ Jeffrey Summers // One Comment

Hospitality101 01-12-2010

Today’s show contained lots of discussion about real, organic loyalty and what it takes to create and facilitate it. We also touched on more marketing ideas and social media.
We have also revamped our show’s website http://www.Hospitality101Radio.com into an online community where you can join in the conversation during the show by being in the chat [...]

Category : The Hospitality101 Radio SHow

Hospitality101 01-05-2010

January 6th, 2010 // 12:10 am @ Jeffrey Summers // 2 Comments

Hospitality101 01-05-2010

Another great show on current issues affecting our business. Click here to listen. [You'll notice a few technical difficulties we had during the first few minutes due to upgrades BlogTalkRadio was making at the same time - we apologize and promise it won't happen again, unless it happens again.]
Issues include:

Restaurant sustainability
Dominos Pizza
Our industry needing better [...]

Category : The Hospitality101 Radio SHow

Have A Happy and Prosperous New Year

December 31st, 2009 // 4:33 pm @ Jeffrey Summers // No Comments

Have A Happy and Prosperous New Year

Category : Articles

Hospitality101 12-29-2009

December 30th, 2009 // 11:24 pm @ Jeffrey Summers // No Comments

Hospitality101 12-29-2009

Lots of great feedback on our last show of the decade. Give it a listen here.

Category : The Hospitality101 Radio SHow

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