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Archive for November, 2009

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27 Nov 2009

Five Types of Loyalty Programs

Frequency schemes are popular with guests and popular, at least in theory, with businesses large and small. Guests (more…)

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23 Nov 2009

Why You Need A Restaurant Marketing Plan

Or is it enough that people come because the food and service are good. Certainly, if your tables (more…)

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23 Nov 2009

17 Leadership Best Practices

We’ve been talking a lot lately about Leadership so here are my top 17 hottest best practices. One-On-Ones: (more…)

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Posted in All About Your People, Culture, Top-of-the-House | Leave a comment
23 Nov 2009

More Restaurant Marketing Lemons

General retail marketing strategies don’t work for restaurants. No restaurant puts butts in seats by selling themselves – (more…)

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23 Nov 2009

5 Thoughts On Guest Loyalty

Loyalty is all about building relationships and the emotional experiences that build and solidify them. Experiences are built (more…)

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Posted in Guest Experience, Restaurant Marketing | 1 Comment
23 Nov 2009

More Effective Restaurant Marketing

Yes there is a silver lining to every cloud! Everyone is cutting back on their advertising (most think (more…)

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23 Nov 2009

Is Restaurant Marketing Broken

A colleague asked this question in one of our forums recently and it has been haunting me ever (more…)

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23 Nov 2009

Driving Guest Loyalty

Yeah, yeah, another article about the same stuff to do in a down economy. Not really. I’m as (more…)

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Posted in Guest Experience, Restaurant Marketing | Leave a comment
23 Nov 2009

Post-Recession Thinking For Restaurant Operators

Stop being afraid of your environment or your market. Stop the spiraling toward commoditization. There are many fewer (more…)

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Posted in Top-of-the-House | Leave a comment
23 Nov 2009

Top 10 Reasons Your Management Bonus Program Is Crap

1. You’ve created nothing more than another way for managers to game the system. 2. You’ve based it (more…)

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Posted in Top 10 Lists | Leave a comment
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“How We See It”

Today’s Hospitality101 Show

Today’s show dealt with several industry topics that include: social media, service, hospitality, marketing, and had brand mentions (more…)

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